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Marketing Manager

We are looking for an experienced Marketing Manager that has previous specialist finance experience to execute targeted marketing campaigns and product marketing activity in line with brand marketing plans. This is an exciting role to join a growing team.

Job Description

Key Accountabilities

  • Execution of marketing plan in line with global marketing strategy, agreed yearly priorities and in line with company objectives
  • Campaign Management – Planning and implementing campaigns for lead generation, branding building and product marketing
  • Partner Marketing – working closely with business units to create new exciting marketing content for various audience and distribution channels, including packagers, networks and clubs.
  • Monthly ROI reporting - Monitor and report on effectiveness of marketing communications & campaigns
  • Creating compelling product related content to support digital marketing objectives including web content, email, blogs, case studies
  • Use email automation software to create compelling effective campaigns to drive inbound leads through sales funnel
  • Develop and manage social media strategy and managing social media accounts

Skills & Competencies

  • Demonstrable experience of using Hubspot for email marketing, automated campaigns, CMS management and reporting
  • Campaign management and reporting
  • Excellent copy and proof-reading skills

Knowledge & Qualifications

  • Must have proven experience within specialist finance industry and products to be able to create subject relevant marketing campaigns and material.
  • Minimum 3 years marketing experience in a similar role

Personal Attributes

  • Enthusiastic "can do" attitude
  • Team player
  • Flexibility when working on projects and to tight deadlines
  • Ability to work independently
  • Creativity and confidence to contribute new campaign and brand ideas

How these will be demonstrated in the role

Teamwork

Demonstrating: ability to work in a team and being committed to achieving a common goal; ability to work not only within one’s own department but across functions and the organisation in order to achieve goals; ability to persuade and influence others.

Accountability

Demonstrating: a desire and drive for success; a determination to not only meet but exceed customer expectations and goals. Assuming full responsibility for the consequences of one’s behaviour or decisions. Completing work on time and within budget. Producing high quality work, with an attention to detail and accuracy, and in a compliant manner. Understanding one’s responsibilities, taking ownership of them and doing what is necessary to make them happen.

Customer focus

Focusing on the needs of individual customers and ensuring that we build our business around the customer. Using our experience and market knowledge to capitalise on opportunities and challenges; demonstrating a ‘will to win’ in the market through effectively managing risk. Developing solutions that enhance the organisation’s products, services and processes for the benefit of individual customers.

Integrity

Demonstrating: moral judgement and character, honesty and leadership values; an understanding of right from wrong and puts into practice. Treating others, the way one would like to be treated, and demonstrates respect; confidentiality in the workplace.

Creativity/ Agility

Demonstrating: the ability to be creative, flexible, adaptable to change, highly responsive to business needs and acting decisively; ability and confidence to make timely decisions within the scope of responsibility. Able to modify one’s behaviour to achieve a goal, as well as being able to adapt and add value through change.

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