In her new role Haley will be responsible for developing ENRA’s corporate brand strategy to redefine market positioning, implement new marketing plans and build out the marketing team. Haley will also work with ENRA’s subsidiary brands: West One, Enterprise Finance and Vantage Finance to develop and strengthen marketing operations.
Haley’s was previously Global Marketing Director for AddOn Networks and ProLabs; brands that formed Halo Technology Group. She has spent nearly 10 years in the IT and Technology industry in lead marketing roles helping to rebrand and define strategies for M&A and investment. As a brand expert and marketing strategist Haley has driven growth and ROI in all businesses and will work with the team at ENRA group to deliver exciting results.
Danny Waters, CEO of Enra Group commented:
I’m delighted to welcome Haley to the business. ENRA’s acquisitions and growth over recent years have seen the brand portfolio expand across our specialist lending and broking businesses. Haley’s knowledge and experience will be invaluable in helping us to maximise our marketing impact within our target markets.”
Haley McPherson said:
I am very excited to be starting in my new role as Group Marketing Director with Enra Group. My experience of brand and marketing growth strategies will be key to driving ENRA forward to the next level. It is a very exciting time for the business, I have a great team to work with and I look forward to the future at ENRA Group.